How Nashville Became Healthcare City: Marketing, Growth, and National Influence

Community Event

The Nashville Health Care Council features community events on our calendar—events we don’t host—that we believe offer value to our community. To join, simply create a free Council login and register on the event host's page. To submit your event to be featured please contact communications@nashvillehealthcarecouncil.com

Industry Knowledge

Discover how Nashville shifted from Music City (only) to awareness as the “healthcare industry capital” of America. Get the marketing strategies and tactics that helped drive awareness and membership value. This expert panel features Nashville Health Care Council’s (NHCC) President, Apryl Childs-Potter, Vice President Brand and Operations, Sarah Maxwell, Reed Smith, SVP & Chief Consumer Officer, Ardent Health and Moderator Anika Gardenhire, Chief Digital & Transformation Officer, Ardent Health.

This is the story of the marketing ingenuity that pulled in powerful partnerships, innovative storytelling and one-of-a-kind event marketing concepts together to help propel Nashville’s healthcare ecosystem to national recognition. Get new ideas that apply to your audiences, no matter your industry. This is about building trust and brand value across Tennessee and the country. What ignited the brand shift? What events made all the difference and what’s next?

Plus, our panel will share the impact of “Sessions”—the Council’s nationally recognized annual healthcare conference that brings leaders from across the U.S. to Nashville, driving collaboration and innovation.

Whether you’re a Chief Marketing Officer, Director, Manager, freelancer and/or just starting out, AMA Nashville programs promise actionable ideas and networking with industry leaders.

Learn more and register here.